For product companies
Turn Your Warranty Into a
Growth Engine
Most brands treat warranty as a cost center. The best brands use it as a competitive weapon. We help you benchmark, optimize, and leverage your warranty strategy to win market share.
Our Services
Warranty Benchmarking
See exactly where you stand against competitors. We build a custom comparison across every warranty dimension — duration, coverage scope, transferability, service model, and more — so you know where you lead and where you're exposed.
What you get:
- ✓Competitive warranty matrix (your brand vs. 3-5 competitors)
- ✓Dimension-by-dimension scoring with industry context
- ✓Gap analysis highlighting vulnerabilities and opportunities
- ✓Executive summary with recommended positioning changes
Warranty Cost Reduction
Most brands overspend on warranty because they don't know their true claim rate by product age. We analyze your claims data, identify the cost curve, and find savings without reducing coverage.
What you get:
- ✓Claims data analysis by product line, age, and failure mode
- ✓Cost curve modeling (warranty cost vs. product age)
- ✓Supplier recovery and subrogation opportunity assessment
- ✓Recommended changes with projected annual savings
Warranty as a Sales Tool
Extending your warranty often costs less than you think — and drives more sales than you expect. We model the exact breakeven point and build the business case for using warranty as a competitive lever.
What you get:
- ✓Breakeven analysis for warranty extension scenarios
- ✓Consumer willingness-to-pay research for your category
- ✓ROI model: additional warranty cost vs. sales uplift
- ✓Go-to-market playbook for warranty-led positioning
Claims Handling Optimization
A great warranty policy means nothing if the claims process is painful. We audit your end-to-end claims experience — from first contact to resolution — and redesign it for speed and customer satisfaction.
What you get:
- ✓Mystery-shopper claims audit (your brand + competitors)
- ✓Friction score assessment across every touchpoint
- ✓Process redesign recommendations with implementation roadmap
- ✓Customer satisfaction benchmarks and tracking framework
Warranty Market Intelligence
Ongoing monitoring of competitor warranty changes, consumer sentiment shifts, and recall activity in your category. Know when a competitor extends coverage before your sales team hears about it.
What you get:
- ✓Monthly competitive warranty change alerts
- ✓Quarterly sentiment analysis from Reddit, Amazon, and forums
- ✓CPSC recall monitoring for your category
- ✓Annual warranty landscape report with trend analysis
Try it yourself
Warranty Extension Breakeven Calculator
How much do sales need to increase to offset a warranty extension? Enter a stock ticker to auto-fill with real financial data.
Warranty Extension Breakeven Calculator
Calculate the sales increase needed to offset a warranty extension. Enter a stock ticker to auto-fill revenue and margin data.
What Our Clients Say
“WarrantyIQ showed us we were leaving money on the table. Extending our residential warranty from 3 to 5 years cost us $2.1M but drove $18M in incremental revenue in the first year.”
Sarah Chen
VP of Product, Leading OPE Manufacturer
“The claims audit was eye-opening. We had no idea our process required 6 touchpoints to resolve a simple replacement. After implementing their recommendations, our NPS jumped 22 points.”
Marcus Williams
Director of Customer Experience, Major Power Tool Brand
“We used their benchmarking report to justify a warranty overhaul to our board. The competitive matrix made the case in one slide. Best $15K we ever spent.”
David Park
Chief Marketing Officer, Premium Grill Company
“Their monthly intelligence reports caught a competitor's warranty extension three weeks before it hit the market. We matched it on launch day instead of scrambling to react.”
Jennifer Torres
VP of Strategy, Kitchen Appliance Brand
Brands We've Worked With
Warranty intelligence across industries
Our Team
Brady Hawkins
Founder & Lead Strategist
Former warranty and product strategy leader at a Fortune 500 durable goods manufacturer. 10+ years in OPE, power tools, and consumer products.
AI Research Team
Data & Analysis
Our proprietary AI pipeline continuously monitors warranty policies, consumer sentiment, and recall data across hundreds of brands and product categories.
Industry Advisors
Advisory Board
Former executives from leading OPE, power tool, and appliance companies who provide category-specific strategic guidance.
Ready to Make Warranty Your Competitive Edge?
Schedule a free 30-minute consultation. We'll review your current warranty positioning and identify the biggest opportunities.